8th International Conference in Discourse, Communication and the Enterprise

Country: Italy

City: Naples

Abstr. due: 01.12.2014

Dates: 11.06.15 — 13.06.15

Area Of Sciences: Humanities;

Organizing comittee e-mail: dicoen@unina.it and walter.giordano@unina.it

Organizers: University of Naples


Contributions are invited from scholars working in a variety of disciplines including: linguistics, discourse analysis, communication studies, organisation studies, management studies, sociology, anthropology, social psychology, economics, business economics, accountancy, marketing.

Topics are broadly defined as, but not limited to, the following:

Genres in corporate and institutional communication:

- Genre variation in intercultural communication
- Intertextuality, interdiscursivity and hybridisation in business genres
- Analytical instruments in genre theory

ICT and multimodality in business communication:

- Multi-modal technologies and corporate/institutional communication
- Rhetorical practices and language use in multimodal communication
- Communication through social networking sites

Corporate communication across languages and cultures:

- Multidisciplinarity and business communication research across cultures
- Ideology, bias and power in mixed-culture interactions
- Lingua franca communication: linguistic and discursive strategies
- Discursive strategies in multilingual and interpreter-mediated interactions
- Translation, re-writing and re-telling in the corporate world
- Health narratives and the biotech industry
- Food cultures in private and public enterprises
- Corporate image building and product promotion in the pharmaceutical industry
- Tourism and local/global issues in tourist promotion
- Labor issues, product promotion and corporate communication

CSR, sponsorship, advertising:

- The discourses of Corporate Social Responsibility
- Language and discourse in corporate sponsorship
- Organisational discourses and emerging corporate philosophies
- The discourses of advertising
- Textual analysis in financial and corporate governance reporting

Argumentation, rhetoric, meanings and narrative financial reporting for predictions in financial reporting:

- Persuasive approach in mandatory and voluntary disclosure
- Investigating bias in narrative financial disclosure
- Critical and normative perspectives on financial rhetoric
- Mining of financial texts to improve market price predictions
- The predictive value of indicators
- The language in international accounting standard setting process.

Corporate communication and news management:

- News management and the enterprise
- Discourses in the corporate newsroom
- Corporate communication to the media
- Corporate image building through the press

Conference Web-Site: http://www.academia.edu/8884436/DICOEN_2015