Media Psychology ans Reception

Country: Germany

City: Leipzig

Abstr. due: 15.11.2015

Dates: 29.06.16 — 02.07.16

Area Of Sciences: Psychology;

Organizing comittee e-mail: muensterberg.filmtheory2016@uni-leipzig.de

Organizers: University of Leipzig

 

From the early days of moving pictures, critics and film producers were interested in how the new medium influenced audiences. In order to gain a more thorough understanding, they often turned to the fledgling field of psychology. They were interested in individual cognitive and emotional responses as well as group reactions to the new medium – either to investigate the role of film in society or culture or, when it was sponsored by the industry to promote the success of films.

This area investigates the psychological foundations of film reception studies. It addresses various forms of reception research from preview audiences, panels, focus groups, numerous forms of test marketing to more recent uses of social media and gaming. We are particularly interested in studies applying basic psychological concepts to practical reception phenomena. Proposals may include analyses of individual case studies, the development of certain methods (like physiological measures, eye-tracking, real-time-response measurement etc.), the dissemination of results, the implications of reception studies on film marketing and production, as well as ways of putting psychological theory into practice.

Conference Web-Site: http://www.muensterberg-2016.de/program