The 9th Edition of the International Conference "Marketing - from information to decision"

Country: Romania

City: Cluj-Napoca

Abstr. due: 20.06.2016

Dates: 21.10.16 — 22.10.16

Area Of Sciences: Economics and management;

Organizing comittee e-mail: mid@econ.ubbcluj.ro

Organizers: Babeş-Bolyai University, Faculty of Economics and Business Administration, Marketing Department.

 

чThe purpose of the conference is to encourage knowledge exchange concerning marketing or marketing related fields of research, to bring together specialists from higher education institutions and business fields, and to provide a stimulating environment for knowledge enhancement and sharing experience. We intend to create and maintain strong and significant links between the Romanian and the international business environment through a better understanding of contemporary challenges, turbulences and dynamics, all in order to enhance core competences of companies in an increasingly competitive marketing environment.

The conference welcomes original and innovative papers concerning essential marketing topics related to any of the following conference tracks:

    Strategic Marketing
    Consumer Behaviour
    Digital Marketing
    Business Administration and Marketing in Tourism
    Retail Marketing

However, the previous topics must not be taken as being imposed, nor rigid, as any paper which approaches any marketing related topic in an original and innovative manner will be welcomed. However, participants should try to relate to one of the five conference tracks.

Authors can submit full papers or extended abstracts. Both full papers and extended abstracts are firstly examined by the conference tracks' editors. If appropriate, extended abstracts receive a short list of improvement suggestions, while full papers go through a double-blind peer review process. Full papers which get a positive response after the double-blind peer review process and which are presented during the conference will be published in the 9th volume of the "Marketing - from information to decision" Conference Proceedings (ISSN-L: 2067-0338; Publisher: Risoprint), indexed in several relevant international databases such as: EBSCO, ProQuest, Gale, CEEOL. Extended abstracts, as well as full papers which do not get a positive response after the double-blind peer review process, will be accepted and invited for presentation during the conference (without publication in the conference proceedings), provided that they are considered appropriate by the conference tracks' editors. Participants with extended abstracts or with full papers which are not selected for publication in the conference proceedings will be charged a reduced conference fee.

All participants who present their extended abstracts or full papers during the conference will receive a certificate of attendance.

Conference Web-Site: https://econ.ubbcluj.ro/mid/