International Academic Research Conference on Marketing and Tourism

Country: Switzerland

City: Zurich

Abstr. due: 25.06.2016

Dates: 07.07.16 — 09.07.16

Area Of Sciences: Economics and management; Geography;

Organizing comittee e-mail:

Organizers: J. A. Alpha Business Research and Publishers Pvt Ltd


Research indicates that more than 80% of the consumers do online research before making any crucial purchase decisions. Also, many companies (over 80%) would hire digital marketing professionals for improving their business performance. Undoubtedly, there is a greater need for business community to urgently introduce digital and online marketing-related initiatives in their marketing domains.

The objective of the conference is two-fold: Firstly, the field of marketing has undergone dramatic transformations during the past five years thanks to the unprecedented developments and innovations in this digital era. This upcoming conference provides a wonderful platform for researchers, experts, specialists and academicians to network and share their rich knowledge and expertize with fellow academicians and like-minded people in this emerging area. Secondly, teachers, researchers, scholars and industry experts should not only know the contemporary progresses in this field but should resort to joint and collaborative research works for the advancement of the field of marketing, particularly, in digital marketing. In addition, it is an opportunity for researchers to visit places of interest in and around the beautiful city of Zurich which is one of the most sought-after tourism destinations in the world.


Advertising, Brands & Brand Equity, B2B Marketing, Buyer Behavior, B2C marketing, Competition, Consumer Behavior, Customer Relationships & Experiences, Direct Marketing, Distribution Channels/Retailing, Digital Marketing, e-business, Global Marketing, Innovation, Integrated Marketing, Internet Marketing, Market Segmentation, Marketing Communications, Marketing Decision Support, Marketing Planning & Forecasting, Markets and Marketing Strategy, Mega Marketing, New Product Development, Organizational Buying Behavior, Organizational Processes, Pricing and Promotions, Product and Service Management, Product Promotion, Relationship Marketing, Research Methods & Tools in Marketing, Role of Marketing/Market Orientation, Services Marketing, Social Networks, Supply Chain/Logistics, Technology-enabled Marketing.

Agri-tourism, Birth tourism, Culinary tourism, Cultural tourism, Extreme tourism, Geo-tourism, Ghetto tourism, Heritage tourism, Medical tourism, Nautical tourism, Pop-culture tourism, Religious tourism, Pleasure tourism, Slum tourism, Virtual tourism, War tourism, Wellness tourism and Wildlife tourism

(The topics given are just suggestive in nature. You may feel free to submit manuscripts on related topics in your area of specialization.)

Conference Web-Site: