2nd Marketing Seminar on "Contemporary Marketing Practices for Excellence in Business Performance"

Country: India

City: Gwalior

Abstr. due: 15.07.2016

Dates: 24.09.16 — 24.09.16

Area Of Sciences: Economics and management;

Organizing comittee e-mail: ruturaj.baber@prestigegwl.org

Organizers: Prestige Institute of Management, Gwalior


The ultimate objective of a marketer has been enhancing performance of their business. In present era, with phenomenal increase in competition, the marketers have struggled to sustain the performance in their business. The dynamism in business environment has caused marketers to adopt various contemporary marketing practices to sustain and enhance their business performance. To discuss the emerging practices in marketing, Prestige Institute of Management, Gwalior invites industrialists, professionals, academicians, researchers, and students for a one day National Seminar on "Contemporary Marketing Practices for Excellence in Business Performance" . The seminar will emphasise upon augmenting the understanding about present day modern marketing practices undertaken and challenges faced by the marketing professionals.

Academicians, Professionals, Researchers and students engaged in the field of Management are hereby invited to contribute original papers for the proposed National Seminar in different domains and sub-themes given in the brochure.

Selected full research papers will be published in the form of edited e-book with eISBN Number,  which will be distributed to all the registered participants presenting research papers in the Seminar.

It is my honour to invite you to attend and present a paper(s) in the National Seminar  on 24th September, 2016. You are requested to circulate the Seminar brochure attached, among the faculty colleagues and peers.

Conference Web-Site: http://prestigegwl.org/2nd%20Marketing%20Seminar.htm