Special Issue: Challenges in accurately measuring public opinion

Country: N/A

City: N/A

Abstr. due: 31.07.2017

Dates: 31.07.17 — 31.07.17

Area Of Sciences: Economics and management; Sociology;

Organizing comittee e-mail: J.Curtice@strath.ac.uk

Organizers: International Journal of Market Research


Evidence from a number of recent elections, for example in the UK and the USA, and the  referendums in the U K and Scotland,  suggests that researchers are  finding it increasingly difficult  to measure the mood of the public and accurately predict  the outcome of a popular ballot.  Getting  people to participate in polls is  not proving any easier, even though technological change is  affording new and innovative ways of contacting people and discerning their views.  Despite  concern over  the predictive power of the polls,  however,  they are still viewed by the media,  politicians and the public as the main way to me asure the public’s mood in the  run -up to key  political events.  Even though  statistical considerations mean that any polling estimate is subject to  a degree of uncertainty ,  polls are still expected to predict the right winner even when the outcome  appears t o be close . At the same time, policy makers  look to polls and surveys to provide an  indication of attitudes towards current or future public policy

Conference Web-Site: http://www.mrs.org.uk/pdf/ijmrcall.pdf