Business Transformation Design & Delivery

Country: Un. Arab Emir.

City: Dubai

Abstr. due: 04.12.2017

Dates: 05.12.17 — 07.12.17

Area Of Sciences: Economics and management;

Organizing comittee e-mail:

Organizers: IQPC Middle East


To tackle the challenge of sustained lower oil prices and the impending implementation of VAT, businesses need to diversify operating models to seize the opportunities brought about by an increasingly digitized society. A recent study showed that embracing digital transformation could generate US$16.9 billion in extra revenue each year for companies in the Middle East from 2017 to 2021. For this reason, the regions businesses are embracing digital disruption to enhance their customer engagement as well as transform their traditional business offerings.

With this in mind, we are delighted to organise the Business Transformation Summit taking place from 5-6 December 2017 in Dubai, UAE, which aims to foster the alignment of business transformation with digital transformation in order to help enhance the core business offerings of all organizations. We aim to provide a forum where the key industries of the GCC can discuss and learn about the key transformations taking place in the market today.
Key Themes

    Understanding the significance of transforming your business and the framework required for success
    Discovering the future of business transformation in the Middle East and market trends ahead
    The ROI: Measuring the results to understand the true value and long-term benefits of business transformation
    Leading case studies: Key insights into tried and tested business transformation initiatives from customer to digital, financial and HR


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