th International Conference on Marketing 2018

Country: Viet Nam

City: Hanoi

Abstr. due: 15.03.2018

Dates: 11.10.18 — 12.10.18

Area Of Sciences: Economics and management;

Organizing comittee e-mail: [email protected]

Organizers: The International Institute of Knowledge Management


Marketing as a business activity has been defined variously by various marketing scholars (see Hunt, 1976, Kotler, 2011) and by various Marketing Associations (see the American Marketing Association, 2007).  However, all the different definitions reflect a common theme of marketing as a process and an activity.  Marketing as a business activity is dynamic and has evolved over the years to address business and consumer needs of the period.  Marketing as a thought or an area of study has also evolved to reflect changing practices and enriched by the continuous dialog with other disciplines.

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