4th International Marketing Conference

Країна: Індія

Місто: Kozhikode

Тези до: 15.06.2016

Дати: 29.09.16 — 01.10.16

Область наук: Економічні;

Е-мейл Оргкомітету: anandunnithan@iimk.ac.in

Організатори: IIMK Conferences


The intrusiveness of organised marketing with the support of technology is so pervasive that it emerges as the most potent social force that shapes human behaviour. An individual is exposed at a very early age to the intensive persuasion of marketers through advertising, sales promotion, merchandising and publicity so that significant part of the adult socialization is occupied with learning to be a consumer, who is more materialistic and prone to conspicuous consumption. Consumers are persuaded to buy more and use more; more than what is often rationally justified. They are persuaded to define their identity in terms of their possessions and to modify their social image by the consumption of products. On a more profound level, this is done not only in order to induce people to keep being productive but also to keep them consuming more so that the economic wheels of progress keep moving forward.

IIM Kozhikode, the leading business school in India is organizing an international conference on the theme 'Marketing, Technology and Society'. We invite original research articles that are theoretically rigorous and empirically grounded in real-world applications, and offer insights into all and related aspects of the conference theme. Articles of conceptual, analytical, or empirical nature, which develop or extend theory and practice, are welcome. We encourage all methods of research including, simulations, field experiment, case studies, surveys, etc.

    Marketing and its impact on vulnerable consumer groups like children, adolescents, etc.
    Marketing and its impact on marginalised consumer groups
    Consumer materialism
    Emulative consumer behaviour, anxieties and insecurities
    Marketing of ideologies and consumers of fanaticism
    Over use of credit cards and easy credits leading to personal bankruptcies
    Issues of unsolicited marketing campaigns involving SMS, email, personal selling and privacy of consumers
    Network /pyramidal marketing and exploitation of relationships
    Consumerism, consumer resistance and consumer reactance
    Social responsibility and ethics in marketing
    Social and public service marketing
    Social media analytics
    Text mining and sentiment mining
    Social Network analysis
    Big data and marketing
    Data Driven CRM
    Measurement models and methods in marketing
    Marketing research online
    Social media and virtual service relationships
    Geo-spatial data analytics
    Location-based marketing and privacy
    Mining user generated content
    Privacy-preserving data mining and sharing
    Forensic analysis of security breaches
    Socio-technical mechanisms for countering internet marketing threats

Веб-сторінка конференції: http://iimk.ac.in/markconf/

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